Daytona Beach, FL 24 January 09 – The Spirit of Daytona Racing No. 09 Porsche V8-powered Coyote will sport signage from Boy Scouts of America as the team kicks off the 2009 Rolex Sports Car Series season with a run at the famed Rolex 24 At Daytona this weekend. A trio of motorcycle champions in Jeff Ward, Scott Russell, and Jason Pridmore will share the driving duties with established sports car ace Guy Cosmo as the team looks to score success a the World Center of Racing.
The Boy Scout logo will be prominently placed on the front of the No. 09 entry as the 47th running of the twice around the clock classic opens with live coverage on Fox channel starting at 3:00 PM ET on Saturday.
Forged by Sullivan Worldwide Marketing Group, the partnership between Spirit of Daytona Racing and the Boy Scouts of America is focused on creating a series of opportunities to promote Scouting in a dynamic new environment.
“We are proud to have an organization like the Boy Scouts of America join with us for the Rolex 24, and we’d like nothing more than to get the chance to continue to develop this relationship even further,” said team owner Troy Flis. “Scouting represents some truly important values and skills for our youth, and we are hoping to bring them a strong result this weekend.”
FOX will bring live coverage starting at 3:00 PM before SPEED picks up coverage starting at 4:30 PM.
About the Boy Scouts of America
Serving nearly 4.7 million young people between 7 and 20 years of age with more than 300 councils throughout the United States and its territories, the Boy Scouts of America is the nation’s foremost youth program of character development and values-based leadership training.
Earlier this year, the Boy Scouts of America kicked off a multi-year 100th Anniversary celebration. Over the next two years, BSA will reintroduce to America the contributions Scouting makes in communities across the country and the positive impact Scouting has on millions of young lives. The 100th Anniversary celebration will include major national events, activities, and initiatives to engage nearly 3 million youth and 1.2 million volunteers; an estimated 50 million Scouting alumni; and the general public.
About Spirit of Daytona Racing:
Spirit of Daytona Racing is headquartered just down the road from the “World Center of Racing ” in the Daytona Beach, Florida area. Team principal Troy Flis has steered the team since its inception, and the organization has competed in Grand-Am since 1999, with sixteen class victories to its credit.
Utilizing the unique Porsche V8-Coyote combination, the team is looking forward to getting a fast start to the 2009 Rolex Sports Car Series season with three motorcycle champions-Scott Russell, Jason Pridmore, and Jeff Ward as well as Guy Cosmo behind the wheel.
About Sullivan Worldwide Marketing Group
Sullivan Worldwide is a leading strategic marketing and sponsorship agency. Since the firm’s inception in 2002 Sullivan has been responsible for structuring sponsorship and marketing relationships valued in excess of $980 million. Sullivan is best known for selling the entitlement of NASCAR’s premier series, The NASCAR Sprint Cup, on behalf of their client NASCAR.
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