2005 American Le Mans Series Rookie of the Year, Guy Cosmo, leads the way for personal sponsor,

DETROIT -- Demonstrating the winning ways of motorsports marketing,'s 2006 personal sponsorship of the American Le Mans Series 2005 Rookie of the Year Guy Cosmo has been paying dividends, according to SellyourCell CEO Keith Ori. was displayed on Cosmo's Mazda LMP2 prototype for the 12 Hours of Sebring and he has actively promoted the company within his considerable fan base. Cosmo has proved to be a worthy ambassador for the brand, representing in the American Le Mans Series.

"We have worked throughout the season with Guy to identify and utilize marketing opportunities that are mutually beneficial, and Guy has been a dedicated champion of our brand from the beginning," said CEO, Keith Ori. specializes in recycling used wireless phones, PDAs and Apple iPods by offering to purchase them directly from consumers, businesses, and charities right on their web site. The website shows the offer price for any given device, and upon accepting the offer the customer is sent a postage paid box in which to return their device(s) in exchange for payment. pays up to $200.00 per phone, and offers to purchase over 500 different cell phone, PDA and iPod models.

"I think what is doing is great; a real win-win situation" noted Guy Cosmo. "It's great for their customers, great for the environment, and it obviously works for them. It is easy to represent a company like to my fans because it is such a beneficial arrangement." welcomes the opportunity to continue assisting Cosmo in his efforts to succeed in the 2006 American Le Mans series as well as his other racing efforts during the season.

"We have set up a co-branded promotional site with Cosmo at where fans and consumers can get paid to recycle their cell phones and Apple iPods, with SellyourCell contributing a portion of it's profit on each unit to Cosmo's racing efforts. The consumer receives full value for the phones they recycle," Ori said.

"I'm pleased to be part of's growth and success within their industry and I am confident that we will continue to bring them success through motorsports marketing," Cosmo added.

Guy Cosmo's extensive background with open-wheel formula cars and sports prototypes has earned him a reputation as one of the most successful and versatile young racing drivers in North America. The 2005 American Le Mans Series Rookie of the Year ranks among the top- level road racers in the world. He has earned overall racing titles and major successes in many disciplines including karting, Formula Ford, Formula 2000, Star Mazda, Toyota Atlantic, Grand American and American Le Mans. You can learn more about Guy Cosmo at is a six-year-old subsidiary of Sundog Inc., based in Orlando, Florida. offers to pay consumers to recycle their used cell phones through their website This process eliminates a number of hazardous and harmful substances from coming into contact with the environment and provides a financial incentive for doing so. is one of the oldest companies offering this service and continues to be a leader in the wireless recycling industry.